Wednesday, October 15, 2014

Going With Your Gut vs

Greg Satell, at Forbes, argues that a mix of computer driven predictions and human intuition will drive the future of marketing:
Yet as powerful as they have become, computers are not all powerful, they perform much better when guided by humans.  For example, in a freestyle chess tournament combining both humans and machines, the winner was not a chess master or a supercomputer, but two amateurs running three simple programs in parallel.
And that’s gives us a clue to where marketing is going.
With algorithm driven decision systems like IBM's Watson starting to guide medical decisions, I don't think it'll be long before research questions are computer guided as well.  People will still need to wade through potential ideas, but arguments that research and development are a purely human-driven enterprise don't seem likely to hang around much longer.

What's wrong with using technology to help you fulfill a job?